Beauty Commercial
An advertising campaign for a beauty brand, entirely generated using artificial intelligence tools. The project combines a traditional model of creative direction with the application of new technologies.
All key visual elements: the protagonist, scenography, and audio layer, were created digitally and do not exist in physical reality. This approach allows for full control over aesthetics, narrative, and detail, while eliminating production limitations typical of traditional executions.
The project highlights the potential of artificial intelligence as a tool supporting creative processes, enabling the creation of cohesive, high-quality visual experiences while maintaining a strong authorial vision and a deliberate
artistic direction.
Creative direction for the visual identity of the music album Braga Stillo involved comprehensive leadership of the project’s visual direction.
The project included developing the concept for the album cover as well as a 2D animated music video. Additionally, a complete merchandise line was designed, including stickers and T-shirts, all aligned with the album’s visual identity.